Your Customers Meet AI Before They Meet You
For most of the internet era, competitive advantage came from getting closer to the customer: surveys, reviews, usage data, direct conversation. A new HBR piece by Graham Kenny and Ganna Pogrebna argues
that ground is shifting under that whole model. Increasingly, the first “conversation” a prospective customer has isn’t with your sales team or your website. It’s with an AI tool that researches, evaluates, and shortlists suppliers on their behalf, often before a human at your company knows the prospect exists.
Why 88% of Contact Centers Use AI and Only 25% Get Results From It
The contact center industry has an uncomfortable gap between adoption and impact. The global AI customer service
What changes when client on-boarding stops being a mess of emails
Client on-boarding in small offices is often manual, fragmented, and slow, leading to missing documents, repeated follow ups, and delayed starts. A digital client intake and on-boarding workflow could standardize information capture, automate document collection, and provide real time visibility into on-boarding status. This would reduce operational effort, shorten on-boarding cycles, and improve both client and team experience.
What changes when pricing stops being a static decision
Pricing for rentals and sales is often set manually and revisited infrequently, leaving revenue on the table when market conditions shift. A dynamic pricing engine could automatically suggest optimal prices based on location, demand, seasonality, competition, and amenities. This would help businesses increase revenue per square foot and reduce time on market by responding to real time signals instead of lagging data.
AI for Sales: Making leads more efficient
Lead scoring.
Everybody’s heard the term.
Very few have actually seen what it can do when AI steps in.